Connecting International Business Partners

A cost effective approach to extend international market reach

At CONX Partners, our team has extensive, hands-on medical products business experience in Asia Pacific and the USA. Whether you want to start, assess, or grow your business, we can help you execute your international marketing and sales channel strategies. We can effectively broaden your reach and enhance your own capabilities without the cost and complexity of establishing international subsidiaries and/or employing offshore employees.

Problems We Solve

Problems We Solve

It can be challenging and resource intensive to enter new international markets or refine an effective growth strategy. CONX Partners are experts at overcoming these business hurdles in the most cost effective way. We can partner with you at multiple levels, manage and grow your business overseas and transition local management back to you as your local sales and investments grow in accordance with your corporate and strategic plan.

Market Entry Costs and Challenges
  • Cost of setting up wholly owned subsidiaries
  • Cost of hiring local employees and understanding of local labor laws
  • Cost of International travel
  • Costs associated with understanding and assessing the market for your product fit
Complexity of managing local distributors
  • Dependency on distributors for local knowledge
  • Challenges in working with family owned distributors
  • Managing potential distributor conflicts of interest
  • Geographical, cultural and costs constraints to manage distribution
  • Legal issues relative to local distribution contracts and agreements
Complexity of formulating effective, targeted product marketing
  • Local brand building and promotion
  • Pricing and discounting strategies
  • Local competitive analysis
  • Providing valuable product feedback loop for product enhancement and new product development
How We Partner

Our Mission:

"CONX Partners enables healthcare companies with local strategy development and execution to pursue growth opportunities for international business."

How We Partner

CONX Partners provides you with a unique strategic partnership and opportunity to maximize international growth now at a cost you can afford. We can greatly simplify the the complexity of establishing and managing your presence in new international markets. We follow a modular three step approach towards sustainable growth. Our proximity, networks, and in-country contacts ensure intimacy with local business opportunities and requirements.

Strategic Marketing
Strategic Marketing
  •  Reviewing market trends and competitors activities
  •  Creation and execution of strategic plans to grow existing & penetrate new markets
  •  Market research and assessment for optimum product fit
  •  Pricing and discounting strategy
  •  Financial Modelling
  •  Branding and promotion strategies
  •  Managing on-going projects and follow up until completion
Distribution Management
Distribution Management
  • Providing intimacy and virtual presence in relationships between Client and Distributor
  • Driving Distributors to expand a Manufacturer's presence in existing and new customer accounts
  • Independent distributor assessment
  • Holding distributors accountable on financial commitments
  • Regular distributor performance review
  • Develop in-country growth
  • Manage marketing investments and track ROI
Sales Representation
Sales Representation
  • Establishing high performance channel partners
  • Product representation, license holder, master distribution
  • Commission agents with sub-regional or country agency rights for products
  • Complementary products sourcing
  • Supporting development of strong relationships with Key Opinion Leaders

Our Experience

Our objective is to extend our client’s capabilities to access and accelerate growth opportunities with dedicated strategies that leverage on our network and distribution management expertise. We have extensive hands on experience in Asia Pacific and the USA that range from successfully introducing products and establishing distributor relationships to working with end customer and government contacts

Our experience spans:

  • New Product Development
  • Strategic Planning
  • Mergers and Acquisitions
  • Sales Channel Development
  • Early Stage Technologies
  • Go to Market Strategy Development

Our Team

Con Hickey
Managing Partner

30 years plus experience in Medical devices with Asia Pacific focus. Welch Allyn, Terumo.


Strategic Planning
Business and Market Development
Distribution Management

Some description

Contact Con

Grant Gibson
Senior Partner

25 years plus experience in Medical devices with Global focus, U.S based.


Strategic Planning and Marketing
Brand Management
Product and Market Development

Some description

Contact Grant

Jessica Tan
Senior Partner Asia

19 years plus experience in Medical devices with Asia Pacific focus.


Distribution Management and Operations
Product Management and Market Development
Aftersales / Customer Service

Some description

Contact Jessica

Robin Tan

30 years plus experience in Medical devices with Asia Pacific focus.


Distribution Management and Operation
Market Development

Some description

Contact Robin

Gavin Chay

12 years plus experience in Healthcare with Asia Pacific focus. Welch Allyn, Bristol Myers Squibb


Strategic Planning
Financial Planning
Business Development

Some description

Contact Gavin

Yun Zou

11 years plus experience in Medical devices with Asia Pacific focus.


Strategic Planning
International Marketing
Product and Market Development

Some description

Contact Yun

Regional Associates

Associates Partners in USA and UK with extensive experience in Medical Devices.

Interested in becoming a Regional Associate?

Contact Us

Contact Us

CONX Partners Pte Ltd
10 Anson Road #10-11 
International Plaza 
Singapore 079903